I know a woman who, after a really traumatic pregnancy loss, wound up at Chili's one night for dinner. Salt in the wound perhaps, but she was at the mall and there was nowhere else to eat.
So Chili's was doing a little table tent promotion for their signature ribs. It read, "I want my babyback, babyback, babyback..."
She took it home and keeps it on her desk. I love her for that.